Pairing wines with a meal can be intimidating and
confusing. Artisan cava house Segura
Viudas has launched an app to help Facebook users pair Segura Viudas cava, sparkling wine from Spain,
with their favorite foods with one easy step.
Love spicy Asian food? The app may suggest opting for Extra
Dry. Are you a fan of pork
tenderloin? Brut Rosé may be your best
bet. The Discover
& Share Your Perfect Pair app
will make cava pairing fun, easy and delicious.
While sparkling wine is extremely versatile and food
friendly, it is still an art to choose which cava is the best complement to
your meal. The Segura Viudas Facebook app draws information on user’s LIKES by tying
into the “open graph,” scanning their history on Facebook
rather than asking to fill out a new survey.
The result is a customized sparkling wine recommendation based on the
foods and flavors they like most. The
app scans a combination of brands, check-in locations, foods, and even chef and
TV show pages that the user follows to compile a full profile and determine
what cava is the best match based on behavioral history.
As the user LIKES more pages and continues to check
in, the cava recommendations will evolve as well. And, all can easily be shared with friends on
Facebook and Twitter.
In addition to looking at the foods, restaurants and other products that
the user LIKES, the app also looks at the location to determine proximity to
local stores that carry the recommended cava, providing a map with the 10
nearest retailers.
As a complement to the Facebook
pairing app, wine lovers can find Segura Viudas on Pinterest. Here, the cava curious can find inspiration for delicious new
dishes to try with sparkling wine. Each board
reflects a different Segura Viudas cava, featuring photos of dishes and their
ideal cava pairings.
Use of the Segura Viudas pairing Facebook App is free and open to US residents
over 21. The app is featured on the official brand website and the Segura Viudas USA Facebook
Page
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