New York City -- This is no stuffy wine-and-cheese party at the Country Club… This is ClubW, a brand new wine club and retail site for the contemporary set – a collective of easygoing, affable, stylish drinkers with perhaps a tad more class than cash. This club’s all about bringing fantastic but lesser-known wines at a great value out of obscurity and right into your home. Knowledgeable, relaxed, and social-interaction-oriented, ClubW is into educating members without pretense – introducing people from across the country to new and diverse wines and encouraging them to review, recommend and share, both in-person and on social networking sites. With a refreshingly authentic focus, the club creates a community of like-minded wine noobs, sharing the stories behind the wines/winemakers and encouraging mingling.
The site features unobtrusive, down-to-earth guidance from well-informed sommeliers (they like to be called “Wine Addicts”) along with access to a great deal of uncommon boutique wines. With ClubW, there’s no stifling commitment – you’re free to order or not, in any given month, and you can also buy wine without being a regular member. Authentic and helpful suggestions from the experts are on-hand: There are thoughtfully packaged 3, 6, and 12 bottle-per-month “experiences,” with the 3-bottle experience starting at $40 per month (including shipping). Choose your white-to-red ratio, and let them do the rest!
ClubW participation has countless perks, beyond the obvious (scoring amazing wine at your doorstep; impressing attractive dinner party guests):
· Wine price points average between $15-$25 per bottle, due to the club’s solid relationships with crazy-good yet little-known wineries, like Infinite Monkey Theorem
· An attractive referral incentive: Members receive a $5 monthly credit for every new member they sign up, each and every month that member is active
· Bringing wine into the 21st century, the club gives you instant mobile access to the site and to an exclusive ClubW-created video about your wine – thanks to individual QR codes on each bottle. Scan the code with your phone and let the video inform and enhance your experience
The brainchild of a trio of hip, man-about-town entrepreneurs – Alexander Oxman, Mark T. Lynn, and Geoffrey McFarlane – ClubW is a revolutionary online business model for a new breed of current, connected consumers. This club does more than just send great wines you might never have tasted right to your door: it educates and unites curious wine-lovers, and popularizes lesser-known boutique vineyards and brands. ClubW is about the simple joy of sharing wine with friends and reminding us to give strange and unfamiliar (grapes) a try.
Check out the introduction video at ClubW.com.
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