Did you know CHANEL has a celebrated winery - Chateau Rauzan-Segla?.... They are launching their new 2009 vintage which has a very special Karl Lagerfeld designed label. The most fashionable way to consume wine or the chicest way to consume fashion!?! This Grand Cru Classé will hit retail in March at fine wine purveyors nationwide for $129.
Founded in 1661 by Pierre de Rauzan, Château Rauzan-Ségla, situated in the heart of the Margaux appellation, was acquired by CHANEL in 1994.
With its unique experience in luxury goods, CHANEL, endeavors to exalt the unique and precious qualities of this great vineyard with the upmost care and respect to its vines. The incomparable rich bouquet, silky intense tannins and elegant taste make this Grand Cru Classé an exceptional wine.
On its 350th Anniversary and to celebrate the exceptional quality of the 2009 vintage Château Rauzan-Ségla is proud to announce a very special – one time only – collaboration with Karl Lagerfeld. To honor these two milestones (the anniversary and exceptional vintage), Lagerfeld has brought his iconic drawing style to the label with a rendering of the Château Rauzan-Ségla.
(Go here for the artsy video.)
Founded in 1661 by Pierre de Rauzan, Château Rauzan-Ségla, situated in the heart of the Margaux appellation, was acquired by CHANEL in 1994.
With its unique experience in luxury goods, CHANEL, endeavors to exalt the unique and precious qualities of this great vineyard with the upmost care and respect to its vines. The incomparable rich bouquet, silky intense tannins and elegant taste make this Grand Cru Classé an exceptional wine.
On its 350th Anniversary and to celebrate the exceptional quality of the 2009 vintage Château Rauzan-Ségla is proud to announce a very special – one time only – collaboration with Karl Lagerfeld. To honor these two milestones (the anniversary and exceptional vintage), Lagerfeld has brought his iconic drawing style to the label with a rendering of the Château Rauzan-Ségla.
(Go here for the artsy video.)
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