Sunday, November 13, 2011

Notes on Bottle Notes Inc.

"Founder and CEO of Bottle Notes Inc, Alyssa Rapp joined Dorothy Cascerceri, senior editor at In Touch Weekly Magazine on her show on Paltalk.com to discuss wine, wine culture and Bottle Notes Inc.

"Rapp explained that she established Bottle Notes Inc. “I felt like there was an opportunity in the wine industry to create a platform to help educate and entertain 20 and 30 something’s and help brands get access to this new audience… I wanted Bottle Notes to be approachable whereas I felt like other wine magazines which were a little stuffier and snootier didn’t speak to our generation.”

"BottleNotes.com is now one of the leading platforms for new to intermediate wine enthusiasts interested in having a guide into and throughout the world of wine. The Bottle Notes community has grown to 70,000 users energetically discussing all-things wine related.

"Rapp discussed how enjoying wine is more about personal preference than the pomp and circumstance often associated with the wine world, “If you know how you take your coffee and tea, you should feel just as confident about whether or not you like or don’t like a wine.”

"Rapp suggests that a fun way to experience wine is to get a group of friends together and have each person bring a different bottle of wine of a specific theme whether it cabernets from around the world or sparkling wines from around the world. If someone brings some information about the type of wine that’s being tasted, everyone learns something while having a great wine night.

"To see the full video of Dorothy Cascerceri and Alyssa Rapp discuss wine, Bottle Notes Inc., and even some celebrity buzz please visit: Paltalk- Alyssa Rapp."

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