"Red State" and "Bue State" bourbon

"Heaven Hill Distilleries® Hits the Campaign Trail with Red State™ & Blue State™ Bourbon Asking, "What will you bring to the party?"

Bardstown, KY (December 6, 2011)- Heaven Hill Distilleries, Inc., has announced the introduction of a new American Bourbon - Red State™ and Blue State™ Straight Bourbon Whiskey. Made up of two simultaneous releases of hand-crafted Bourbon from two time "Distiller of the Year" Heaven Hill Distilleries, its brand name and implied affiliations are generating excitement from coast to coast as the 2012 Presidential election year gains momentum. And the dueling bottles will create the biggest buzz ever seen around a consumer product at election time.

No matter which side they're on, voters can make a real party statement with America's Native Spirit in the form of Red State and Blue State, a smooth-tasting Kentucky Bourbon. Labeled with America's political party colors of Republican red and Democrat blue and featuring the famous elephant and donkey symbols, these unique bottles will be available nationally beginning January 2012.

"During this topsy-turvy election year, we wanted to launch a fun and unique Bourbon brand that will be the life of both parties, as the race begins for the next President of the United States. What better way to, not only show your patriotic spirit, but kick back, relax and watch the action as the success of each brand becomes an entertaining results indicator of Election 2012," said Kate Latts, Director of Marketing at Heaven Hill Distilleries.

And while the identity and background of the final candidates is yet to be determined, 6th and 7th generation father and son Master Distillers Parker and Craig Beam assure that the quality of the Bourbon will be beyond debate. A product of America's largest independent family-owned and operated distillery, and the second largest holders of aging American Whiskey in the world, Red State and Blue State Bourbon come from a tradition of American Whiskey making that goes back to the times of the very first elections. Made from the finest grains using the Master Distillers' seven generation old family yeast strain, Red State and Blue State Bourbon will make any political conversation, or social gathering, more mellow and inviting.

In addition, Heaven Hill Distilleries has announced it will be contributing a donation for every legal drinking age consumer that "likes" Red State or Blue State Bourbon on Facebook® to the Veterans of Foreign Wars Foundation, making it an even more attractive choice for politically-savvy consumers. "We are pleased to be helping to support the good works of the VFW for our Armed Forces with Red State and Blue State," noted Latts. "Donations will go toward the VFW Foundation's Return the Favor campaign which honors, celebrates, and supports active-duty military, veterans and their families."

For more information visit www.redbluebourbon.com.